Target : up & up

Target has redesigned their house brand with nice-looking arrow graphics, called up & up. It looks great with lots of white space and very simple system of design. The quality of the products so far is not good. There are American companies who fund and develop science & technology (not to mention marketing) which the retailers (The Home Depot, Lowes and Walmart) just rip off and slash the price. Nice branding on bad products.

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