Target has redesigned their house brand with nice-looking arrow graphics, called up & up. It looks great with lots of white space and very simple system of design. The quality of the products so far is not good. There are American companies who fund and develop science & technology (not to mention marketing) which the retailers (The Home Depot, Lowes and Walmart) just rip off and slash the price. Nice branding on bad products.
iPhone apps are very intriguing, especially when it comes to commerce. Of course there are fun games and ways to communicate with friends. But how do companies with products to sell get involved. Target is a good example, offering gift guides, special deals etc. It’s #19 on Fast Companies list. And a list of money-saving apps here.